An Interpretation of the Declaration of Independence - Free Essay Example

Sample details Pages: 5 Words: 1542 Downloads: 4 Date added: 2019/04/26 Category History Essay Level High school Tags: Declaration of Independence Essay Did you like this example? Tolerance is a thing that many individuals have faced. When it comes to tolerance, there is a limitation of endurance. Throughout history, there is an occurring pattern that whenever a situation becomes unfavorable to citizens, the solution has always been to fight for change. One such instance is the moment the 13 colonies decided to separate from Great Britain. The 13 colonies had endured the tyrannical presence of Britain. Yet, they had hit a breaking point when it became apparent that the colonists rights had been violated after King George III imposed new taxes. Many of the colonists disliked that the taxes had been created without their consent. In addition, the colonists did not have a direct representation in the Parliament that had levied the taxes. In fact, the slogan no taxation without representation was coined out of their anger towards the heavy taxation brought upon them. Ending their tolerance with Britains treatment, the colonists finally set forth with the i dea of establishing their own government. Moreover, the colonists wanted a government in which the citizens rights would be acknowledged. Thus, the Declaration of Independence was created out of a necessity to begin the process. After numerous discussions, the Declaration of Independence was signed in 1776. This was a huge milestone for colonial America, now known as the United States of America. Within this research paper, the purpose of the declaration will be explained. Even more, an analysis of how it became the foundation of enduring concepts and how it has been adapted into modern American political culture will be provided. Ideally, Thomas Jefferson drafted the Declaration of Independence with an evident purpose. The genuine reason for the declaration was not only with the intention to create law, but formally providing an explanation for the Continental Congresss choice to vote for independence from Britain. The Declaration of Independence asserted a philosophy of governmen t that no such government can rule without the consent of the governed, and that the basic purpose of government is to ensure and protect peoples rights. It gave a plethora of examples of how the government of Great Britain†particularly King George III†had violated rights of the colonists and by doing so lost their consent. It then proclaimed that, as a result of this, the colonies issuing it were free and independent states (Declaration of Independence: A Transcription). By severing their connections with Britain, the United States earned a rightful entrance to the international community as sovereign states (Pencak 225). With sound reasons and facts which they claimed under the doctrines of naturalist school of thought, the colonies had declared their rights to be admitted as sovereign states and to be treated as an equal to all existing official governments. During this era, it was customary to provide statements that were verifiable by observation and experience befo re giving out a main concern. The declaration presented the words that were needed to express to the international community the reasons as to why the colonists chose to separate from Britain. Many historians believed that Thomas Jefferson was heavily influenced by John Lockes definition of natural rights while he wrote the declaration. One of the objectives of the declaration was to emphasize that all of mankind should have the right to protect their own lives, to be free to do something, and acquire their own property. Jefferson also stated that these rights cannot be denied or taken away. The next passage began talking about entering a social contract in which a government is created in order to secure a citizens natural rights (Declaration of Independence: A Transcription). Colonial Americans strived for an institution that recognized the frailties of being a human. By entering a social contact, people voluntarily agreed to participate being in a government. There were two main appeasements entailed with this social contract; the governed people had willingly given their consent to strip away some of their rights as a collective, all the while their natural rights would be protected by their government in return. The citizens had approved of allowing their government to have the power to legitimately use coercion to protect them and to continue to tax them. In broader terms, the government would protect its people from external and internal threats if they acquiesced to relinquish some of their rights. An equilibrium between the citizens of the United States and the government was maintained. What was more significant was the fact that everything had been done with consent. Moving forward, the Declaration of Independence mentioned the notion of popular sovereignty. This concept was based on the principle of consent and aimed to solidify that the assentation of the people is necessary for a government to legally prevail. To be more specific, a governments authority to enforce laws and settle disputes comes directly from the voice of the people that they represent. Overall, a fair government is born out of the peoples will that is responsible on protecting its citizens natural rights. More so, everything that the declaration claimed would be held to withstand time and secured the rights of people. The entirety of paragraph 2 of the declaration established several universal truths. People have the right to create a new government when their rights are being threatened and these rights are given to them when they are born. This is exactly what colonial Americans had wanted; a government that would protect their rights and treat them with equality. In discussions of equality, the declaration stresses the importance of people having liberties, and the right to stand on the same level as everyone else. Initially in 1776, the phrase all men are created equal had been used to declare the entitlement of natural rights. However, these rights were limited to white men only. Slaves, women, and non-Europeans were deprived of these liberties. To say that all men are created equal was surely an understatement for the newly established government, and it would take several years for the phrase to flourish. It was not until 1865 that America abolished slavery. Along with this, former slaves earned citizenship and all men were given the right to vote. As the United States began to prosper, the guarantee of due process was granted to everyone. By 1920, voting rights had finally been given to women. The unconstitutionality of racial segregation was amended in 1964. In the following year, any voting rules that were deemed discriminatory became illegal. Amid all the criticism that this phrase had garnered, it can be truly said that this phrase is meant to be interpreted as the will of the future Americans (Armitage 55). Despite our nations past, all men are created equal is prevailing even in todays society. For over 200 years, t his society continues to work in attaining equality for all of mankind. The exertion of power to assert peoples rights and to make it into action is still a God given right. The manner in which these powers are being used is something that should always be taken heavily into account. The more powerful a society is, the more it is predisposed to cause our demise. An inquiry regarding how a government distributes equality to its people can be done by focusing on how the nation maintains a unique way of executing its powers. An excerpt from Neil L. Yorks academic journal states: As celebrated now, independence then provided the political means to achieve a social end, that social end being a better life for Americans, their new nation acting as an example for the larger world. Or, as Stephan E. Lucas put it, the Declaration of Independence went through an apotheosis, which, over the years, Americans have come to see its original purpose in universal terms almost wholly divorced form t he events of 1776 (York 563). In other words, the past persistently plays into what is happening currently. Although the United States does not face a repeat of what transpired in 1776, it is important to note that the Declaration of Independence stands as a reminder that participating in government is something that citizens have an obligation to do. Actively partaking in a government ensures the nature of how the future will look like. The creation of the Declaration of Independence would largely influence modern American political culture. The declaration itself is a symbolic representation of American democracy and, by extension, an example to other nations how a government should function. The governed citizens of the United States believe in the pursuit of freedom and expression of individuality. Furthermore, the declaration serves as the basis for many of the charters that are made. Case in point, the Bill of Rights is a continuation of what the Declaration of Independence established: citizens hold certain unalienable rights that governments cannot deprive from them. In conclusion, the signing of the Declaration of Independence was necessarily done to put an end to an oppression and justified that, in self-government, natural rights must be safeguarded. As a result, the United States of America came into existence solely because of what its people believed. It cannot be denied that governments are vital in the exercising of our laws. Any government without the careful eyes of its people will turn into a corrupt entity (Locke 18). Therefore, even today, the Declaration of Independence drives individuals to fight against forces that endanger what is rightfully theirs. Don’t waste time! Our writers will create an original "An Interpretation of the Declaration of Independence" essay for you Create order

Web Search Engine and Google Essay - 753 Words

Case Discussion Questions: 1. How does Google’s mission drive strategy at the company? Google had a framework and foundation with the vision to obtain the business of China’s customers with little to now censorship. Seeing that they needed China in the market, Google not only followed their own policies but also made key decisions adopted by the management which had major financial impact. To remain true to their mission of â€Å"to organize the world’s information and make it universally acceptable and useful† (Jones, 2008) they had to decide whether or not to move operations to China or remain in the U.S. The direction of the organization toward keeping that mission was effective when they decided to move operations to China and†¦show more content†¦Google focused on customer needs (accessing information) and then provided solutions to make this happen. When a company takes pride upon itself and initiative to do the right thing, many times the government will not cause them as much stress as if they had not in the first place. By utilizing self-censorship, they weren’t being â€Å"evil† but rather adhering to China’s governmental requests and requirements for business. Moreover, when a company chooses censorship on its own it may show the governments that they are willing to not only follow their laws without issue but also to put their nations people first as well. Many times when a government wants to censor for you they will also censor more than the company would have done for them. Google may have deterred this by performing self-censorship as well. 4. If all foreign search engine companies declined to invest directly in China due to concerns over censorship, what do you think the results would be? Who would benefit most from this action? Who would lose the most? As mentioned in the excerpt, China is one of the largest nations in the world and if this occurred then I fear the results would be that not only China would lose access to a huge service but companies all over the world would falter in many areas (Jones, 2008). Billions of dollars would be lost by not onlyShow MoreRelatedWeb Search Engine and Google3206 Words   |  13 PagesGOOGLE INC. HARVARD BUSINESS CASE #9-806-105 INTRODUCTION/BACKGROUND In December of 2005, six years after its founding and twenty-one months after the company went public, search engine giant Google, Inc. had grown into not just probably the world’s biggest and most successful Internet companies, but also one of America’s biggest business success stories. Founded by two Stanford graduate students, Google was in many ways the quintessential American business success story. Sergey Brin andRead MoreGoogle A Web Based Search Engine For The Internet843 Words   |  4 PagesSergey Brin, credited a web-based search engine for the internet. The program s first name was Backrub and was later changed to Google in 1998. Google is one of the best known and admired companies in the world. Their search engine on the internet today usually gets 1 billion searches per day. Google grew from 10 employees working in a garage to over 10,000 employees worldwide. Google was the first to put the customer first into their internet search engines. Their mission statementRead MoreGoogle And The Google Search Engine Essay984 Words   |  4 PagesGoogle s Rise to Prominence Want to find the answer to a difficult and complex linear algebra problem that seems unsolvable? Google it. Want to find out how to officially join Justin Bieber fan club? Google it. Want to find out who Justin Bieber is? Google it. Not long ago, people had to go to the library to search for information. 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Generally accepted as an industry leader in web search engines, Google has rapidly developed into one of the most valuable companies in the world. Controlling roughly 6 7.5 percent of U.S. based search queries; Google has establishedRead MoreSearch Engine Optimization For Local Seo Services1375 Words   |  6 PagesThe flourishing variety of search engine organizations indicates how well-liked the sector has grown to be. These organizations have knowledgeable Search engine optimization authorities who will assist create your web site content material. In spite of the all-natural understanding that Search engine optimization techniques are complex, these firms can help you possess a firm grasp of what s necessary using a higher degree of simplicity. They employ extensive Search engine marketing approaches thatRead MoreGoogles Business Level Strategy Essay examples942 Words   |  4 PagesStrategy Google currently pursues the generic business level strategy of differentiation. Google offers many unique products and services to many different kinds of customers. By offering so many distinct products and services, Google is able to achieve a competitive advantage. The Google web search engine, the company’s most popular service, offers users a more reliable way to search. Google’s web search engine has differentiated itself from competing search engines by utilizing aRead More Google vs. Msn Essay1232 Words   |  5 PagesGoogle vs. Msn One of the wonderful things about the internet is how it makes life much easier if the information can be found in the convenience of the home instead of going to a library and making a day out of it. This is especially true if the internet offers updated information as soon as it happens were as a library may only update a few things every week or month at a time. It is truly remarkable how much information can be found and because of this it isn’t unbelievable thatRead MoreA Web Search Engine For Information On The World Wide Web1250 Words   |  5 PagesA web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).If you want to understand it in simple terms: Search engines are basically a web based tool that enables the users to find information on the World Wide Web.The information may be a mix of web pages, images, and other types of files. The world wide web is so huge that it

Decreasing Animal Euthanasia Free Essays

string(64) " where you can enter your zip code to find places close to you\." Animal Euthanasia is looked at in many different aspects and can be seen as a beneficial act or completely evil. Some may need to euthanize their animal for health issues, while others are just euthanizing their animal because they can’t take care of them and nobody is willing to adopt. Euthanasia occurs daily, with innocent animals losing their lives because of our local animal shelters being over-crowded. We will write a custom essay sample on Decreasing Animal Euthanasia or any similar topic only for you Order Now Why is this? Well, many adopters are not responsible enough to take care of their animals in general, along with getting them spayed and neutered. Approximately 5 to 7 millions animals enter animal shelters annually, and about 3 to 4 million end up euthanized. (ASPCA, n. d. ) This is a prime example of a huge issue that needs to be paid attention to. These animals are having to lose their lives not because they are cruel, dangerous animals, but simply that our shelters are not big enough, and our adoption rates aren’t high enough, and adoptive families aren’t being forced to get their pets spayed and neutered to slow down the animal population. Spaying and neutering your pet will decrease the amount of euthanasia occurring in not only our hometown shelters, but throughout the United States as well. Adoptive families have the normal application along with reference checks and landlords if they are current renters. But is this enough to really know if someone is able to take care of an animal? Shouldn’t there be a much more guided policy with strict enforcement on who adopts along with a signature to make sure at the right age, if applicable, they spay or neuter their newest addition to the family? We need to make a stand against how many animals go in and out of shelters and homes, then end up being killed because of a humans actions. It just isn’t fair. Animal euthanasia occurs nationwide. Do you have an animal at home? Do you consider your pet a family member, or companion that you would be ashamed to lose? If you feel that way, its best to Decreasing Animal Euthanasia Page 3 be sure you spay and neuter your loved pets because if not, their liters could end up in the hands of wrong families, maybe not intentionally, but to families that may end up realizing they can’t handle that pet, and bringing it to the shelter. Though it’s only recommended that orphan animals stay a minimum of 5 days, before or after those 5 days that animal could be euthanized solely because of the caretaker, not that the animal was harmful or ill. (How Long.. Sleep? , n. d. ) According to the ASPCA, 60% of animals entering shelters in the United States are euthanized and around 4 million are euthanized simply because of shelter overcrowding. (Shelter, September, 2011. ) We have a huge issue here. This is the same as the homeless people we have on the streets today, its only going to progress! We need to take a stand and make shelter for these animals. We need to expand our shelters, and if not, maybe start spay and neuter clinics for a very low cost so more people can willingly come get their animals fixed to slow down the population of animals born each day. With almost 5,000,000 pets being destroyed annually, 13,700 daily, 570 hourly, and 10 animals each minute, within the time it took just to read part of this paper, multiple animals have been euthaniased. Animal League, n. d. ) Now think, if majority of those animals or at least half had been spayed and neutered, that would have led those numbers to be split in half, all because of a simple spay and neuter process that adoptive families are slacking to accomplish out of lack of concern. If the plan is to not spay or neuter your animal, plan to treat that animal as your own blood. When that animal ends up pregnant, the responsbility comes back on you. Same as the pregnancies today. Females take a birth control to avoid unwanted pregnancies, thats the pet owners responsibility to keep their animal from pregnancy as they can’t go to the vet and pay to get it done themselves! After doing some research I have found that there are other supporters other than myself trying to make an end to this animal euthanasia for innocent animals. Fosterspot. com is a website that was Decreasing Animal Euthanasia Page 4 designed for stopping euthanasia to healthy animals and making this website a nation-wide network of fostering families. I thought this was a great idea because of the fact that some adoptive families are picky for what type of cat or dog for example they are looking for. On this website, people not only from our hometown would know what we have at our local shelters, but anyone interested in certain types of animals could see where they were available! Not only can we just simply adopt to stop euthanasia and its daily occurrences, we could also try to have a local fundraiser or charity fund to expand our local shelter. We would speak to the president of the animal shelter and work together with the shelter on this. If expansion wasn’t a possibility, we could also help by spreading the word of adoption, along with being a volunteer at your local shelter if time permits. Any help in the humane society field would help! Also, helping fund/collect animal food so the shelter can put more money towards expansion or other plans that are more costly. Another big issue and something to promote, is getting adoptive families to spay and neuter their animals. Yes, its true that spay and neutering your animals is not cheap, though many people don’t know that there are alternatives and ways to receive low-cost spaying and neutering. The Humane Society of The United States promotes a low cost alternative on their website where you can enter your zip code to find places close to you. You read "Decreasing Animal Euthanasia" in category "Papers" (Humane Society of The United States, n. d) Luckily, our community of Waterville in Maine has our local humane society that offers low-cost spaying and neutering prices! If we could get the word out there on how crucial it is for families to bring their pets in for this procedure, not only would this help euthanasia statistics, but also the adoptive families in the long run of dealing with a pregnant female dog or cat in their household! They then would have to deal with a liter and getting rid of them, which isn’t always as easy as people presume it to be! Spaying and neutering household pets not only keeps away from unwanted pregnancies, but has Decreasing Animal Euthanasia Page 5 other benefits as well! This keeps animals alive longer, have a healthier life, along with saving the adoptive family from frustration as well. Things like breast cancer or dangerous uterine infections in females or testicular cancer in males can be reduced or eliminated all together. Also, messy heat cycles in female animals aren’t a very joyous experience. Yet many people complain of the cost of getting animals spayed and neutered but getting pets spayed and neutered will eliminate that extra expence for food or vet services in the event of an unexpected liter of kittens or puppies. So whats more worth it? Finding a low cost clinic and getting pets spayed and neutered or waiting for pregnancy to happen which in turn can be ten times the amount of a simple spay and neuter procedure! Following spaying and neutering household pets, its also important to make sure the animal can be identified because sometimes animals stray away and end up not coming home, which in turn either the foster family looks for the animal and calls local shelters if the animal has been found, or they just aren’t concerned. This in turn also causes overcrowding in shelters, due to lack of care on the families end. Making sure that these pets are wearing an identification tag, including the foster families name, address and phone number would eliminate that part of the animals being put in shelters. Also, don’t assume that indfoor pets don’t need tags because many strays in shelters actually are told to be indoor animals that escaped. (Animal Shelter Euthanasia) One thing that I think I will always wonder if why animal euthanasia is legal, but human euthanasia is not. We don’t take our homeless population and kill them because there is no place for them to go. Euthanizing an animal who is suffering and should be put out of misery is fine, but a human is not? If someone is suffering so much no matter from what the circumstances may be, we are either drugging the patient up to not feel the pain as much, or just letting them deal with it everyday. Euthanasia in humans is not permitted, even in the most extreme cases, though animals are being euthanized for simply having no place to stay, or being cramped in a kennel. It makes me think of Decreasing Animal Euthanasia Page 6 something like suicide and how people have to suffer to end their lives, or suffer simply in a hospital bed getting infused with all kinds of drugs. Whats the point of life when you’ve reached those limits? If animal euthanasia is permitted, I believe human euthanasia should too. Working in the medical field and pursuing my degree as a registered nurse, I see many patients suffer and their lives being just a miserable mess, along with the family dealing with seeing their loved ones suffer. Sure, some people have to suffer in order to get better, and then they can be back to normal some day, though others may not ever be able to communicate again, to walk again. I think with our freedom we have today, we should have the right to be euthanized if we are in severe sufferage and prefer to just go on to the after life. We are the voice for these animals though. We are their protectors and we are the ones who have to make their decisions. Euthanizing an animal simply because it would cause crowding in shelters, or because of adoptive families not following through on getting the pet spayed and neutered is just disturbing. I think that if we take these steps together, along with having others proceed on this issue with us, there will be more awareness and more information put out there. It truly is the only way to really get something across is to spread the word, and never give up on your beliefs and your goals and achievements. These innocent animals deserve a life just as you or I do. We all have one precious life, and once its taken, we never can get it back. People may not look at animals as an importance, but they are here for reasons, just as we as humans are. Animal euthanasia is immoral and wrong and I know that if you feel as strongly about animals as I do, you will do whats in your will power to help decrease animal euthanasia in your community. Wither you can make a big impact, or small, it really all balances out and everyone matters. It’s about coming together and making a change for the better. So today is the day to take a stand and make a change. Go and get your pet spayed and neutered along with spreading the word and letting others know the importance of this matter. In the end it benefits more than just the Decreasing Animal Euthanasia Page 7 animal, but also yourself as you can be rest assured you made your impact on this issue. Reference Page Animal Shelter Euthanasia. (n.d.). Retrieved from http://www.americanhumane.org/animals/stop-animal-abuse/fact-sheets/animal-shelter-euthanasia.html ASPCA | Pet Statistics. (n.d.). Retrieved from http://www.aspca.org/about-us/faq/pet-statistics.aspx How Long Do Animal Shelters Keep Animals Before Putting Them to Sleep? | eHow. (n.d.). Retrieved from http://www.ehow.com/facts_7404543_long-animals-before-putting-sleep_.html Reducing Euthanasia – North Shore Animal League America. (n.d.). Retrieved from http://www.animalleague.org/about-us/how-we-help/reducing-euthanasia.html Shelter Animal Euthanasia Could End With Help From National Foster Home Network — CYPRESS, Texas, Sept. 14, 2011 /PRNewswire/ –. (n.d.). Retrieved from http://www.prnewswire.com/news-releases/shelter-animal-euthanasia-could-end-with-help-from-national-foster-home-network-129786818.html You Can Afford to Have Your Pet Spayed or Neutered : The Humane Society of the United States. (n.d.). Retrieved from http://www.humanesociety.org/issues/pet_overpopulation/tips/afford_spay_neuter.html How to cite Decreasing Animal Euthanasia, Papers

Global Marketing Management Business Relationship

Question: Discuss about the Global Marketing Management for Business Relationship. Answer: Why do relationships in Asia differ from relationships in North Americaand Europe? The difference in culture can be best observed in any business arena. It is important to note that the cultural believes and practices of Asian people differ from that of the North American and European people. The cultural differences are the major factor that leads to variation in the relationships in Asia and North America. First of all, Asian people believe in Collectivism practices in which the emotion plays an active role in building a relationship. In case of the Americans, they act as individualist thinking of own interest and benefits. There is a lack of emotional touch among the western people. In Asia, individuals treat each other well and portray humility. But in the case of Western culture, they primarily focus on self promotion (Katsikeas, 2016). People from Asia are attached to their personal life while doing businesses, whereas people from western culture are not much influenced by their personal life. Hence, there is a need of competitive international marketing stra tegy that must be flexible enough to help the company adopt to the factor influencing the business in a particular market with difference in culture. What is the significance of this for developing a competitive international marketing strategy? A competitive international marketing strategy plays an important role in seeking growth on the global platform. It is important for the management to keep in mind the cultural differences while planning the international competitive marketing strategy. In order to seek success with the marketing strategy there is a need to consider the concept of relationship marketing that helps to develop better bonding with the customers (Katsikeas, 2016). A flexible marketing strategy with easy adaptability according to the market variances in respect to relationship differences can be helpful in developing a competitive international marketing strategy. Hence, it is important for any organisation to consider the cultural difference and relationship factors while developing a competitive international marketing strategy to operate in different nations of the world. How do networks relate to customer relationship management (CRM) ineffective international marketing? The theory of globalisation, effective international marketing can be ensured through efficient customer relationship management (CRM). In order to identify the networks relate to CRM, traditional networking behaviour of a certain market must be identified through market research. Through the identification of traditional networking behaviours, a firm can enforce online marketing concept to build customer relationship management and support system for the customers perspective. The client's orientation in a different market will be evident for extreme development in CRM in context to effective international marketing. The online support system and CRM will bring new clients to the business producing new interest to the customers (Keegan and Green, 2012). Furthermore, networks have been identified as a motivator in effective international marketing to increase the standards of CRM. The foreign market commitments have been fulfilled through the networking systems creating maximum benef its. Meanwhile, SMEs can identify the role of formal and informal customer relationship entities following optimised networks. In addition to that, networks have recognised the social, ethical and environmental recital of a foreign market. Accordingly, international CRM tactics will be considered on the basis of the observations. Such efficient networking strategy can eventually benefit the global marketing providing support to the foreign clients via strategic CRM. What do you consider are the main factors needed to ensure effectiveness of CRM in overseas markets? In order to promote successful cross-border trade, effective CRM in overseas market has been the key. First of all, the purchasing trajectory of the foreign market clients must be judged on the basis of the purchasing style and social conformity. In the case of Calleija Jewellers, British market and its publics buying concepts have become a serious issue for effective CRM. Following the cultural and societal preferences of the target market, traditional PR campaigns and offline advertisements must be promoted to ensure effective CRM (Keegan and Green, 2012). In this way, a business organisation can create formal linkage to the customers. Apart from that, commitment to the customers must be retained in order to help firms progression. Such tactics will create a positive frame of mind among the target demographics that will motivate the buyers to select the items of the firm. Precisely, network theories can be applied to this regard to ensure effective CRM strategies of firms internati onalisation. Such factors can ultimately increase the effectiveness of CRM to support the business in the foreign territory. What were the key challenges faced by Calleija in internationalisation to the United Kingdom market and how were these key challenges overcome? Internationalisation has several benefits as well as brings different issues to the business organisation expanding on a global platform. In the same way, Calleija also faces various key challenges while expanding to the United Kingdom market. The key challenges and ways to used by Calleija to overcome the challenges are discussed herein below: Legal obligations: The differences in the rules and regulations of the UK government and the Australia government make it important for Calleija to consider the legal obligations while entering the UK market. In order to understand the legal differences, Calleija has contacted the Austrade to make them aware of the differences in legal obligations that must be considered while establishing business in the UK market. Brand Awareness: Being a SME, Calleija faces problems regarding brand awareness in the UK market. Brand awareness is required to seek growth in the new market with new products. The company has employed local marketing consultancy firms to carry on its PR activities. Hence, it will help the company to overcome the challenges of brand awareness. High level of competition: Calleija has established the store in a core location that has different multinational jewellery shows with good reputation in the market. In order to differentiate the product, Calleija focus on differentiating the product using pink diamonds that are mainly found in Australia. Hence, the company will overcome the challenges of high level of competition using product differentiation and various online and offline marketing strategies. Country of origin: Another key challenge that is faced by Calleija is the country of origin. It can be seen that the British people will prefer local products as compared to the products sold by Calleija. Hence, the company needs a support of local companies to seek growth in the UK market (Kotabe and Helsen, 2008). Hence, Calleija has gone for a strategic alliance with Aston Martin to enter the new market of the United Kingdom. 4: What is country of origin and how does country of origin pose an issue for a small Australian jewellery firm? Country of Origin (COO) is precisely a label that indicates the country of production, or manufacture of an item or product. The COO label signifies the origin country of an item. There are distinct laws, and international agreements may apply to define the country of origin of a product (Tadajewski and Hewer, 2012). Meanwhile, the label was designed in the United States of America, but it was manufactured in China. Understandably, COO has indicated a buyer about the country where the product or item has been shipped and produced. Country of origin can be recognised as one of the unique information to impress the purchasers as most of the buyers have their preferences. Being a small Australian jewellery firm, Calleija Jewellers has faced significant issues and challenges due to the country of origin in exporting and marketing their diamonds in the United Kingdom. Herein, the preconceived notion of COO has created two significant challenges for Calleija Jewellers entering in the vast UK market. First of all, the diverse cultural background of the public of the city of London has established significant issues to the small Australian diamond merchants. The British heritage and pride of the domestic public have provoked the customers to buy original British-manufactured jewellery items. Therefore, the country of origin of the products of Calleija Jewellers has provided issues in product selling (Tadajewski and Hewer, 2012). The negative perception of the British customers of Australian jewels has created problems in the business for Calleija Jewellers. Hence, the organisation has to spend a lot of money and time in the PR campaigns to establish the br and identity in the UK market. Secondly, the distinct cultural and social norms of the local public have been an issue for the growth in business. To maintain a relationship with the clients, Calleija Jewellers has to facilitate the customers according to the demand of the social tactics. Moreover, the country of origin has cost too much to Calleija Jewellers to make it through in the British business environment. References Katsikeas, C. (2016). Global marketing of industrial products: Contemporary developments and future directions.Industrial Marketing Management, 35(5), pp.540-544. Keegan, W. and Green, M. (2012).Global marketing management. Upper Saddle River, N.J.: Prentice Hall. Kotabe, M. and Helsen, K. (2008).Global marketing management. New York: J. Wiley. Tadajewski, M. and Hewer, P. (2012). Global contributions to marketing management.Journal of Marketing Management, 28(9-10), pp.1015-1020.